What Traceten does
When someone reads about your product in ChatGPT, Perplexity, or Google AI Overviews and then visits your site, most analytics tools miss it. The AI assistant doesn’t pass a referrer header, so the visit shows up as “direct” traffic. You have no idea whether that conversion came from an AI recommendation or a bookmark. The tracking snippet collects the signals every visit carries, such as the referring address, UTM parameters and the user agent, and Traceten uses them to name the AI assistant behind a visit. When a visit carries no signal Traceten can read, it is not attributed to an assistant. The result is a confidence score (0.0 to 1.0) and a named AI source for each detected visit.What you can measure
- Which AI sources send traffic to your site (ChatGPT, Claude, Perplexity, Gemini, Copilot, and more)
- How that traffic converts compared to search and direct
- Which pages AI assistants recommend most
- Revenue attributed to AI-referred traffic, from Stripe, Shopify, Lemon Squeezy, Polar and Paddle, or from any other processor through the Payment API
How to get started
Quickstart
Install the snippet and see your first AI traffic event in under 5 minutes.
Install guide
Platform-specific instructions for HTML, WordPress, Webflow, Shopify, and Next.js.
How detection works
How Traceten identifies AI-referred visits and what it records.
Privacy
What data we collect, what we never collect, and how we handle it.