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What the Conversions page shows

The Conversions page lists the conversion events your site sends with traceten.track() or a server SDK, newest first, for the date range you pick. On a phone, each row shows the event and its value, with the source and date under the event name.

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Conversion details

Select a row to open a small card for that conversion. It shows the event name, the exact date and time, the value, the source and the country of the visit. When the event was sent with parameters, such as traceten.track("purchase", { plan: "pro" }), the card lists each one by name with its value, in the order they were sent. Parameters are shown after Traceten removes personal data from them, so a value that looked like an email address reads [REDACTED]. An event sent without parameters shows no parameters section. Parameters that are too large to show in the card say so instead.

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Where the source comes from

The source is the source of the visit in which the conversion happened, named the same way the Visitors list names a visit. It is not an attribution model’s credit, so it never reads “Unattributed”: a conversion whose visit Traceten has no record of reads Unknown. To see how revenue is credited across AI sources, use AI sources.

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How values are converted

A value sent in another currency is converted to the display currency set in the site’s settings, at the European Central Bank reference rate for the day of the conversion, or the most recent rate published before it. When no rate is available, the value is shown in the currency it was sent in.

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Choosing dates and events

  • Date range: the last 7 days by default. Pick any range within the last 365 days, which is how long conversion events are kept. Days follow UTC.
  • Event: narrow the list to one event name. The menu lists every event name in the range with its count.
The total beside the menu and the page count come from daily totals. A conversion removed with the data deletion API can still be counted there after its row is gone.

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Pages

The page shows 50 conversions at a time. Move between pages with the controls under the list; the summary shows which conversions you are looking at, such as 51–100 of 1,204.

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Getting conversions out

GET /v1/conversions returns the same rows, including the source of each visit, each event’s parameters and the attribution model’s credit. It takes a dashboard session, not an API key.