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What this shows

The Sources page lists every source that sent visitors to your site in the selected date range, ranked by visitors, with the revenue each one brought in. AI assistants and every other channel (search, social, email, referrals, direct) sit in one list.

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Tabs

The tabs at the top of the page scope everything below them: The selected tab is saved in the page address, so a filtered view can be shared as a link.

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The four figures

  • Visitors: distinct visitors whose visit started in the range, for the selected tab.
  • From AI (under All) or Share of visitors (under another tab): the share of all distinct visitors in the range.
  • Sources: how many different sources sent those visitors.
  • Revenue: orders in the range, credited to the source of the visit that converted. It is net of refunds, and it is shown in your site’s display currency.

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Visitors over time

The chart draws one line: visitors per day for the selected tab. Under All that is every visitor; under AI, Normal or Unknown it is that tab’s visitors only.

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The source list

Every source is listed, not only the largest, 50 to a page. The footer shows which sources you are looking at and how many there are in total (for example 1-50 of 120), with buttons to move between pages. Changing the tab, the search or the date range goes back to the first page. Each row shows:
  • Source: an AI assistant by name (ChatGPT) with its site underneath, or a website by domain (google.com) with its channel underneath (Search). Direct and Unknown are their own names, marked with a link icon and a question mark icon.
  • Visitors: distinct visitors whose visit started from this source.
  • Share: those visitors as a percentage of the selected tab’s visitors.
  • Revenue: orders credited to this source. The figure is blank while revenue cannot be loaded, rather than showing zero.
Use Search sources to find a source by domain or channel name. Search narrows the list only; the figures and the chart above it keep showing the whole tab.

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Source detail

Click a source to open its detail card:
  • Visitors, share, sessions, bounce rate, engaged time and revenue for that source. Bounce rate counts visits that viewed one page for under 15 seconds, among visits whose time on page was measured. Engaged time is the average time a visit spent with the page in the foreground.
  • Details: the source’s Channel, its Referrer (the referring site, or None for direct visits), and Campaign or ref: the utm_campaign values and ?ref= values its visitors arrived with, largest first, or None.
  • Visitors and revenue: visitors per day as a line, and that source’s revenue per day as bars on a second axis. Revenue bars are left out when revenue cannot be loaded. A day whose revenue could not be converted to your display currency has no bar rather than a wrong one.

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Reading the numbers

Visitors are browsers, not people. One person on a phone and on a laptop is two visitors. Rows can add up to more than the total. A visitor who arrived from ChatGPT on Monday and from Google on Friday is counted once in the total and once on each row. The totals at the top of the page are counted directly, never added up from the rows. A visit belongs to the source it started from. Visitors, sessions and the chart all count visits that started inside the range, credited to where that visit came from. Revenue and visitors count different events. Visitors count visits that started in the range; revenue counts orders placed in it, on the day the order landed. A visitor who arrived last month and bought today adds to today’s revenue under their source, but not to today’s visitors. Orders we could not match to any visit have no source, so they are left out of every figure on this page. The Revenue page includes them. History reaches back 730 days. If your range starts earlier, a note at the top of the page says where the data begins. Earlier days are missing, not zero.

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Supported AI sources

Traceten detects and names these AI assistants:
  • ChatGPT
  • Claude
  • Microsoft Copilot
  • DeepSeek
  • DuckDuckGo AI Chat (duck.ai)
  • Google Gemini
  • Grok
  • Kimi
  • Meta AI
  • Mistral (Le Chat)
  • Perplexity
  • Phind
  • Poe
  • Qwen
  • You.com
Baidu ERNIE Bot (yiyan.baidu.com) and Amazon Alexa+ (alexa.amazon.com, alexa.com) are named when the visit’s referrer is their own AI host. Links from baidu.com search or the amazon.com store stay normal traffic. Each is identified from the signals available for that assistant: the referring URL, UTM campaign parameters on outbound links, and user-agent patterns. The list grows over time, so treat it as an open set.

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Why you see an unnamed AI source

Some AI-referred visits arrive with no referrer header. Traceten can sometimes tell that a visit was likely AI-referred without being able to tell which assistant made the recommendation. Those visits count under the AI tab without an assistant’s name. See how detection works.

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Where else these numbers appear

  • Overview: the Traffic sources card shows the same sources by channel.
  • Visitors: each visitor’s own sessions, sources and purchases.
  • Geography: countries and cities on a map, with per-country revenue and top pages.